Claire’s Beauty at Home (Beauty Storage Collection)

PACKAGE DESIGN(2026)


Package Design (Brand Refreshing & Packaging System)
Design & Rendering & Content Curation by Sophia Zuo
This collection brings Claire’s playful brand world into everyday spaces through a range of beauty, jewelry, and personal organization products. A cohesive system of signature purple, soft pastels, celestial graphics, and expressive typography connects products across different forms and functions.

Designed as a retail-ready collection, the assortment is organized into two stories: General Organization, moving from larger storage to desktop and wall solutions, and Beauty Organization, focused on vanity, jewelry, and accessory storage. Packaging was adapted across product sizes while maintaining strong shelf presence and a consistent visual identity.


Project Overview (Claire’s Home & Beauty Storage Collection)




General Organization Display
Beauty Organization Display
This collection explores a cohesive Home & Beauty Storage System for Claire’s, balancing playful branding with practical storage solutions.

The assortment is organized into two merchandising directions: General Organization, progressing from larger organizers to desktop, mirror, and wall storage, and Beauty Organization, focused on jewelry, vanity, and beauty accessories.

Packaging Details


Decktop/Vanity Organizer

Jewelry Organizers

Tabletop LED Mirrors

Locker Accessories Kit

Jewelry Holder

Storage Baskets

Hair Clip Organizers