Bubble & Beam
Package Design(2025)Design, Content Curation by Sophia Zuo
I designed a full packaging collection for Bubble & Beam, a vibrant bath and beauty brand created for Walmart’s holiday program. The line includes lip masks, body lotions, body scrubs, face mists, and curated gift sets.
The design process began with market and trend research to align with Walmart’s seasonal guidelines while maintaining a fun, youthful tone. I developed a cohesive visual system using bold typography, holographic finishes, and pastel gradients to evoke a playful yet modern self-care mood. Each design was carefully adapted to different product types and packaging structures, ensuring visual consistency and strong shelf presence across the entire collection.